What began as a character in a whimsical monster story has grown into a global obsession. Labubu, the mischievously adorable plush toy, has taken the world by storm, captivating both collectors and celebrities with its quirky charm and irresistible mystery.
The Origins of Labubu
Labubu was first introduced in 2015 by Hong Kong-born artist Kasing Lung as part of The Monsters, a story series influenced by Nordic folklore and childhood fantasy.
Produced by collectible art company How2Work, Labubu initially had niche appeal. But everything changed in 2019 when Chinese pop culture giant Pop Mart joined hands with Lung, catapulting the quirky character into the mainstream through collectible blind boxes.
With a round, fuzzy body, wide gleaming eyes, pointed ears, and nine sharp teeth curved into a cheeky smile, Labubu stands out among plush toys. Sold in blind box sets with one secret design tucked away in each series, the element of surprise has only added to the excitement and demand.
GM FANS
Have a wonderful weekend. $labubu#labubu pic.twitter.com/eAaXw2xj8A
— Labubu Fans (@labubufans) May 31, 2025
From the Tasty Macarons and Lazy Yoga series to the sparkling Winter Bling editions and brand collaborations with Coca-Cola and One Piece, Labubu dolls have become the crown jewels of collector culture.
Series like Big Into Energy, Have a Seat, and limited-edition phone charms are in constant demand, often selling out within hours. The first Labubu key ring launched in 2023, marking the beginning of its accessory empire.
The Rise of the ‘Kidult’
A psychological trend partly explains the Labubu mania. Experts attribute the plushie’s allure to the rising phenomenon of ‘kidults’, adults who find comfort and identity in childhood nostalgia.
In an age of increasing stress and overstimulation, especially post-pandemic, Labubu offers a playful escape. According to recent studies, many kidults find emotional regulation, creativity, and stress relief through such collectibles.
Labubu’s global rise got an extra push from high-profile celebrity fans. BLACKPINK’s Lisa has been vocal about her affection for the toy, even desiring a full custom box.
Fellow BLACKPINK star Rosé, along with Rihanna, Dua Lipa, Kim Kardashian, and Bollywood’s Ananya Panday, have all been spotted flaunting Labubu charms and accessories cementing its status as a must-have fashion accessory.
Social media platforms, especially TikTok and Instagram, have played a pivotal role in making Labubu a viral sensation. In India, Labubu dolls are available on platforms like Amazon and Hype Fly India, with prices ranging from ₹5,000 to ₹12,000 or more depending on the rarity and edition.
Labubu is more than a fad, it’s a cultural symbol. Equal parts art, toy, and style statement, the doll blends nostalgia, creativity, and modern aesthetics into a single, collectible form.
