Thailand: Thailand has temporarily lifted its decades-old ban on afternoon alcohol sales as part of a push to revive tourism and energise an economy slowed by years of political uncertainty. The relaxation comes into effect immediately and will remain in place for 180 days while authorities assess its impact.
Under the new rules, liquor stores, restaurants and licensed venues can sell beer, wine and spirits from 2pm to 5pm, a window that had been off-limits since 1972. Sales are now permitted from 11am until midnight during the trial period.
The former restrictions were introduced more than fifty years ago to discourage government workers from drinking during office hours, but they have long frustrated visitors to the largely Buddhist nation known for its nightlife and beach party destinations.
The shift comes just ahead of Christmas and New Year, a peak period for international arrivals. The government hopes the move will support the tourism sector, a key pillar of the economy.
Prime Minister Anutin Charnvirakul, who took office in September, has pledged to restore traveller numbers and rebuild confidence in the country’s hospitality industry. Deputy Prime Minister Sophon Saram recently said it was time to recognise that social habits have changed and the old concerns no longer apply.
Those who previously breached the afternoon ban faced fines of up to 10,000 baht. Thailand remains one of the highest alcohol-consuming countries in Asia, with popular local brands such as Chang and Singha contributing to a vibrant drinking culture.
Authorities will monitor the six-month trial before deciding whether the relaxed rules should become permanent.
