New Delhi: Netflix will expand its investment in India’s creative sector after Co-CEO Ted Sarandos met Prime Minister Narendra Modi in New Delhi to discuss the country’s growing role in the global entertainment industry.
The meeting focused on strengthening India’s position as a global destination for content creation by combining the country’s rich storytelling tradition with its expanding creative talent pool.
Sharing details of the meeting on X, Prime Minister Modi said that he was pleased to meet Sarandos and discuss the vast opportunities in India’s media and entertainment sector. He said India has a long history of storytelling and exceptional creative talent that can help establish the country as a leading global content hub.
Marking 10 years of operations in India, Netflix also announced the launch of the Netflix India Storytelling Initiative, a long-term programme aimed at developing the next generation of filmmakers, animators, visual effects artists, gaming professionals and other creative talent.
According to Netflix, the initiative will support aspiring creators through partnerships with the Indian Institute of Creative Technologies (IICT) and the National Film Development Corporation (NFDC).
Sarandos emphasized that India has always been one of the world’s greatest storytelling nations and that stories created in the country have found audiences across the globe over the past decade.
“As we begin our next decade in India, our biggest investment will be in the people who will tell India’s future stories,” he said, reaffirming the company’s commitment to the country’s creative economy.
Celebrating 10 years of Netflix in India! It was an honour for our Co-CEO Ted Sarandos to meet Hon’ble Prime Minister Shri Narendra Modi to discuss their shared vision to take India’s media and entertainment industry global. 🎬🇮🇳
To this effect, we unveiled the ‘Netflix India… pic.twitter.com/IoyrrNh3wP
— Netflix India (@NetflixIndia) August 5, 2026
As part of the initiative, Netflix will work with IICT to design industry-focused courses in visual effects and media technology workflows, helping students gain skills that match the evolving needs of the entertainment industry.
The streaming platform will also provide 100 scholarships for students enrolling in IICT’s classroom programmes covering interactive comics, character animation, virtual art production, gaming management and other emerging creative fields.
In another major collaboration, Netflix has partnered with the NFDC to help develop a skilled workforce for new employment opportunities created under the government’s accessibility initiatives.
Netflix said it plans to roll out the investment in phases through partnerships with leading Indian institutions, strengthening the talent pipeline across the animation, visual effects, gaming and comics (AVGC) sector.
Over the past decade, Netflix has produced more than 200 original titles in India and filmed across over 100 locations, bringing Indian stories to audiences around the world.
